Rising Customer Expectations Accelerate Companies Toward Innovation

Every year service is becoming more important to companies as a source of revenue and as a key driver of customer loyalty. It is no longer enough to merely deliver quality service in a timely manner. Customer demands and competitive pressures are driving service companies toward service innovation – developing new service offerings and service delivery mechanisms that their customers will find valuable.

To remain competitive, it is critical to make innovation part of your culture, from the executive suite to the techs in the field. This whitepaper from Astea takes a look at best practices for companies looking to innovate their service. You’ll learn:

  • Where the best opportunities for service innovation exist
  • How to institutionalize innovation with ‘service innovation teams’
  • What metrics to use to measure the ROI of innovation activities


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