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Astea International is a global provider of end-to-end service management software solutions that offer all the cornerstones of service lifecycle management, including customer management, depot repair, service management, asset management, warranty management, forward and reverse logistics management and mobile workforce management and optimization.

TITLE: B2B Sales Lead Generation Specialist 

REPORTS TO: Vice President Sales, North America


Astea is seeking an energetic and ambitious individual to join our Lead Qualification Team as a Sales Lead Generation Specialist. Their key responsibility will be to generate qualified sales leads for the sales team to close. This individual will be a highly motivated, self-starter able to identify and develop prospects from multiple sources, follow up on leads generated through marketing programs, as well as independent prospecting and other lead generation strategies. Success will be measured by the number of qualified sales opportunities created.


  • Perform outbound prospecting sales activities such as cold calling, lead follow-ups, and opportunity qualifications via telephone, email, social media, including LinkedIn Navigator.
  • Follow up on leads and conduct research to identify potential prospects within the target markets.
  • Build and cultivate prospect relationships by initiating communications and conducting follow-up communications in order to move opportunities to a sales ready opportunity.
  • Identify relevant target companies and contacts (able to execute effective account exploration and mining tactics).
  • Search for new leads through Internet, social media monitoring, subscriptions, new databases, etc.
  • Maintain and manage all information in MS Dynamics CRM, ensuring all communication activities are entered into the system, information is up to date and accurate.
  • Work collaboratively with Sales and Marketing to develop and grow the pipeline to meet revenue goals.


  • Bachelor’s Degree in Business, Communications or related field.
  • 4 years’ experience with B2B lead generation development / telemarketing experience/inside sales.
  • Demonstrate ability to meet and/or exceed determined sales and activity quotas.
  • Ability to balance inbound, outbound, communications, and campaign activity.
  • Excellent verbal and written communication skills and a strong ability to understand technology.
  • Solid understanding of social media tools and vehicles including LinkedIn, Twitter, Blogs and monitoring tools.
  • Strong organizational and time management skills.
  • Possess a strong desire to succeed - be tenacious, persistent and goal oriented.
  • Results-oriented individual who can work in a team environment, as well as make independent decisions. 


  • Proficient in MS Office products ( Excel, Word, MS Outlook, MS PowerPoint)
  • Experience with MS Dynamics CRM or another CRM software preferred.

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Solution Capabilities


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